Pro Pore Refiner marketing assets
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The assets created for the digital campaign were also utilised and mirrored for the window installation ensuring consistency throughout the campaign. As the Pro Pore Refiner was a new innovative device the aim of the window concept was to intrigue and educate. I wanted to attract passers by with slick strong visuals and educate with illustrative elements highlighting key product features of the device. The large visual of the Pro Pore Refiner was printed on a light weight board and suspended from the inner ceiling, slightly set back from the window pane to create a sense of depth and interest. This was also spot lit from floor level to add further drama. The illustrative elements and text were printed onto white vinyl and stuck to the window.