In the absence of having the product in front of the customer we must work hard to emulate the human experience and trigger emotions; the joy we get from unboxing, touching, smelling and sampling the product. As marketeers and online retailers we must show products in their best but true light, showcasing accurate colours and descriptive textures. By doing this you build trust with the consumer and create a positive brand experience. Emotive marketing is all about tapping into the inner emotions that drive a person to move or act with the ultimate goal being a purchase.
Here are a few of the swatch and texture images I have created in the past. (Click smaller thumbnails to view full image).
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