Hello!
I am a 39 year old hard working, organised, ambitious and creative individual; friendly, confident and self motivated. Able to work on own initiative and as part of a team. Degree educated at the University of Arts London, versatile and dedicated to achieving high standards. Attention to detail and a great eye for design. I have experience in the luxury fashion, beauty, jewellery, design, marketing, social and advertising fields as well as proven team management, nurture and leadership skills. I have worked for both smaller founder-led organisations as well as larger creative agencies and corporations.
I truly believe that over the last 18 years +, working my way up the design ranks I have learned some highly valuable skills, techniques and insight as well as developing a vast network of trusted colleagues and friends. Now operating as a freelancer/consultant I am able to apply this wealth of knowledge to every project and client I take on.
I am a very hands on designer with the opinion that there is no job too big or small. I am also agile, adaptable and well versed in using software such as Teams and Zoom enabling me to work collaboratively with colleagues and teams near and far.
I am very passionate about the work that I do and believe that design should, and can make a difference. If you would like to find out more or work with me please don't hesitate to get in touch.
Check out my LinkedIn profile
I truly believe that over the last 18 years +, working my way up the design ranks I have learned some highly valuable skills, techniques and insight as well as developing a vast network of trusted colleagues and friends. Now operating as a freelancer/consultant I am able to apply this wealth of knowledge to every project and client I take on.
I am a very hands on designer with the opinion that there is no job too big or small. I am also agile, adaptable and well versed in using software such as Teams and Zoom enabling me to work collaboratively with colleagues and teams near and far.
I am very passionate about the work that I do and believe that design should, and can make a difference. If you would like to find out more or work with me please don't hesitate to get in touch.
Check out my LinkedIn profile
Skills & Expertise
I am Mac and PC literate and am proficient in the following programs: Adobe Creative Suite including InDesign, Photoshop, Illustrator, XD and Dreamweaver. My key skills include:
Creative Direction
Project and Team Management
Creative Problem Solving and Strategies
Branding, Brand Development and Guidelines
Responsive Web Design
User Experience and User Interaction Design
Content Creation
E Commerce Design
Wire Frames
App Design
Corporate Identity
Image and Video Content Creation
Swatch Styling and Art Direction
Window Installations and Merchandising
Email Marketing - Design & Build
Animated Gifs
Print Design
Event Design
Flyers & Business Cards
POS & Display Graphics
Image Editing, Manipulation & Retouching
Typography
Illustration
Creative Direction
Project and Team Management
Creative Problem Solving and Strategies
Branding, Brand Development and Guidelines
Responsive Web Design
User Experience and User Interaction Design
Content Creation
E Commerce Design
Wire Frames
App Design
Corporate Identity
Image and Video Content Creation
Swatch Styling and Art Direction
Window Installations and Merchandising
Email Marketing - Design & Build
Animated Gifs
Print Design
Event Design
Flyers & Business Cards
POS & Display Graphics
Image Editing, Manipulation & Retouching
Typography
Illustration
Employment History
Freelance Creative Content Creator, Designer and Art Director
Sophie Brady Creative
July 2021 - Present
Head of Creative and Design
Sarah Chapman
August 2019 - July 2021
As head of creative and design I managed a small team of 3 multi-talented designers working on all creative touch points the brand required. This included all digital creative for the sarahchapman.com website, social media channels, email creative as well as producing assets for partnered online retailers and distributors; window installations, POS and visual merchandising for the prestigious Sloane Square Clinic and Boutique as well as overseeing the new packaging development design process.
Head of Creative and Design
Rodial Group LTD (Rodial & Nip + Fab)
March 2018 - August 2019
As head of creative I managed and mentored a small team of 3 designers and worked on all creative touch points for Rodial and Nip + Fab. Reporting directly into the founder and CEO my projects included: management and art direction of all photographic shoots from inception to delivery, assets for prestigious partnerships such as the Vogue British Fashion Council, event design, all branded POS and marketing material across multiple global retailers, web and digital creative, management of the creative product component and carton design, social media content creation and all internal branded coms and assets. I was also responsible for the branding and assets required for Mrs Rodial's personal stationary. This included book covers as well as podcast assets and iconography.
Head of Design
Models Own
August 2015 - March 2018
As head of design I designed and was responsible for all creative including the responsive website redesign, art direction of all photography and video shoots, in store POS (print & digital), window graphics, email design and build and social media content creation. One of the highlights of my time at Models Own was working on all the assets required to launch the brand new make up line at London Fashion week and coordinating photographers and videographers to capture this event.
Head of Design
Biglight
November 2013 - August 2015
As head of design at the busy London Creative agency I managed, directed and supported a dynamic multi-disciplined team of 6-9 permanent and freelance designer/developers across a wide range of projects. This included responsive website redesigns, creative strategies, app design, photography and video shoots, brand support and development. One of the many highlights of my time at Biglight was working along side the wonderfully talented Alex Box & Dennis Pederson to create a series of model and still life images to launch a new range of products for the brilliant beauty brand Illamasqua.
Senior Digital Designer
Cult Beauty
May 2012 - November 2013
As the senior digital designer I managed and was responsible for the brilliant beauty website Cult Beauty. My responsibilities included weekly homepage updates, email blasts, brand banners, creative for print, animated and static online marketing features and product photography management.
Main Creative Produced:
* Weekly website updates
* Concept, design and build of new pages and features on the site
* Design and build of customer email blasts
* Website and affiliate banners
* Photoshoot concept, art direction and delivery
Senior Digital Designer
Space NK
July 2011 - May 2012
As the senior digital designer I managed and was responsible for the creative work flow for the UK and US Ecommerce business. This includes weekly site updates, email blasts and new brand launches. Consistently reviewing creative and it’s performance to ensure optimised profitability. Revising previous creative and functionality for the new Space NK website. Working with other departments of the business to improve and strategize our communication to our customers.
Main Creative Produced:
* Weekly homepage and site updates for UK and US
* Concept, design and build of new pages and features on the site
* Design and build of customer, loyalty and event/press email blasts
* Website and affiliate banners
Senior Designer
Lipsy London Limited
July 2010 - July 2011
As senior digital designer I was responsible for all creative briefs from inception to delivery. Ensuring that requirements were delivered on time and that the Lipsy brand was always represented in the best light with continuous development. Concept, execution and implementation of Lipsy’s digital magazine and weekly web updates including homepages, Pixie Lott micro site, trend pages and emails. Responsibilities also included management of the print process for promotional flyers, leaflets, in-store POS, stationery and associated graphics.
Web Designer
Selfridges
July 2009 - July 2010
Working on the design and build of the new improved transactional website. Revising previous creative and functionality and creating new effective and visually impactful designs. Using content management systems and HTML to format, edit and build website content.
Main Creative Produced:
* Weekly homepage updates
* Creating and building content pages
* Concept, design and build of new pages and features on the site
* Amending and creating wireframes in the initial stage of the website launch
Freelance Web Designer
Harpers Bazaar Online
June 2009 - July 2010
To produce online features, stories, banners, house ads and galleries.
Freelance Designer
ELLE Magazine
June 2009 - July 2010
To produce online features, stories and banners.
Graphic Designer
Matches Fashion
July 2007 - June 2009
Designing and updating website content for Matches, Freda and Diane Von Furstenberg London. Creative for email blasts, seasonal magazines, leaflets, event invitations, in store graphics, window instillations, online marketing features and banners, animations for web and email. My work has been featured in Harpers Bazaar, Grazia and online at Vogue.com, Mr & Mrs Smith, Harpers Bazaar Online and Fashion Confidential.
Main Creative Produced:
* Creative for website updates, lookbooks, homepages and landing pages
* Creative for email blasts to customers and press
* Seasonal magazines and press packs
* Printed look books, event invitations, stationery and promo material
* Creative for affiliates i.e. banners, promotional web and magazine features and articles
* Banners and animations for website and emails
* In store graphics – window displays and POS
* Matches, DVF and MaxMara stationery and branding
Junior Account Executive/Junior Designer
The Works Marketing
October 2005 - July 2007
Working on a variety of projects and clients including sales brochures, direct marketing, flyers, leaflets, posters, web design, branding, stationery, corporate identity, mobile phone graphics and animations.
Sophie Brady Creative
July 2021 - Present
Head of Creative and Design
Sarah Chapman
August 2019 - July 2021
As head of creative and design I managed a small team of 3 multi-talented designers working on all creative touch points the brand required. This included all digital creative for the sarahchapman.com website, social media channels, email creative as well as producing assets for partnered online retailers and distributors; window installations, POS and visual merchandising for the prestigious Sloane Square Clinic and Boutique as well as overseeing the new packaging development design process.
Head of Creative and Design
Rodial Group LTD (Rodial & Nip + Fab)
March 2018 - August 2019
As head of creative I managed and mentored a small team of 3 designers and worked on all creative touch points for Rodial and Nip + Fab. Reporting directly into the founder and CEO my projects included: management and art direction of all photographic shoots from inception to delivery, assets for prestigious partnerships such as the Vogue British Fashion Council, event design, all branded POS and marketing material across multiple global retailers, web and digital creative, management of the creative product component and carton design, social media content creation and all internal branded coms and assets. I was also responsible for the branding and assets required for Mrs Rodial's personal stationary. This included book covers as well as podcast assets and iconography.
Head of Design
Models Own
August 2015 - March 2018
As head of design I designed and was responsible for all creative including the responsive website redesign, art direction of all photography and video shoots, in store POS (print & digital), window graphics, email design and build and social media content creation. One of the highlights of my time at Models Own was working on all the assets required to launch the brand new make up line at London Fashion week and coordinating photographers and videographers to capture this event.
Head of Design
Biglight
November 2013 - August 2015
As head of design at the busy London Creative agency I managed, directed and supported a dynamic multi-disciplined team of 6-9 permanent and freelance designer/developers across a wide range of projects. This included responsive website redesigns, creative strategies, app design, photography and video shoots, brand support and development. One of the many highlights of my time at Biglight was working along side the wonderfully talented Alex Box & Dennis Pederson to create a series of model and still life images to launch a new range of products for the brilliant beauty brand Illamasqua.
Senior Digital Designer
Cult Beauty
May 2012 - November 2013
As the senior digital designer I managed and was responsible for the brilliant beauty website Cult Beauty. My responsibilities included weekly homepage updates, email blasts, brand banners, creative for print, animated and static online marketing features and product photography management.
Main Creative Produced:
* Weekly website updates
* Concept, design and build of new pages and features on the site
* Design and build of customer email blasts
* Website and affiliate banners
* Photoshoot concept, art direction and delivery
Senior Digital Designer
Space NK
July 2011 - May 2012
As the senior digital designer I managed and was responsible for the creative work flow for the UK and US Ecommerce business. This includes weekly site updates, email blasts and new brand launches. Consistently reviewing creative and it’s performance to ensure optimised profitability. Revising previous creative and functionality for the new Space NK website. Working with other departments of the business to improve and strategize our communication to our customers.
Main Creative Produced:
* Weekly homepage and site updates for UK and US
* Concept, design and build of new pages and features on the site
* Design and build of customer, loyalty and event/press email blasts
* Website and affiliate banners
Senior Designer
Lipsy London Limited
July 2010 - July 2011
As senior digital designer I was responsible for all creative briefs from inception to delivery. Ensuring that requirements were delivered on time and that the Lipsy brand was always represented in the best light with continuous development. Concept, execution and implementation of Lipsy’s digital magazine and weekly web updates including homepages, Pixie Lott micro site, trend pages and emails. Responsibilities also included management of the print process for promotional flyers, leaflets, in-store POS, stationery and associated graphics.
Web Designer
Selfridges
July 2009 - July 2010
Working on the design and build of the new improved transactional website. Revising previous creative and functionality and creating new effective and visually impactful designs. Using content management systems and HTML to format, edit and build website content.
Main Creative Produced:
* Weekly homepage updates
* Creating and building content pages
* Concept, design and build of new pages and features on the site
* Amending and creating wireframes in the initial stage of the website launch
Freelance Web Designer
Harpers Bazaar Online
June 2009 - July 2010
To produce online features, stories, banners, house ads and galleries.
Freelance Designer
ELLE Magazine
June 2009 - July 2010
To produce online features, stories and banners.
Graphic Designer
Matches Fashion
July 2007 - June 2009
Designing and updating website content for Matches, Freda and Diane Von Furstenberg London. Creative for email blasts, seasonal magazines, leaflets, event invitations, in store graphics, window instillations, online marketing features and banners, animations for web and email. My work has been featured in Harpers Bazaar, Grazia and online at Vogue.com, Mr & Mrs Smith, Harpers Bazaar Online and Fashion Confidential.
Main Creative Produced:
* Creative for website updates, lookbooks, homepages and landing pages
* Creative for email blasts to customers and press
* Seasonal magazines and press packs
* Printed look books, event invitations, stationery and promo material
* Creative for affiliates i.e. banners, promotional web and magazine features and articles
* Banners and animations for website and emails
* In store graphics – window displays and POS
* Matches, DVF and MaxMara stationery and branding
Junior Account Executive/Junior Designer
The Works Marketing
October 2005 - July 2007
Working on a variety of projects and clients including sales brochures, direct marketing, flyers, leaflets, posters, web design, branding, stationery, corporate identity, mobile phone graphics and animations.
Recommendations
I worked with Sophie when I was consulting for Models Own within NPD and heading up artistry. Sophie was the Head of Design at the time. I found Sophie to be very easy to work with, dynamic and switched on. She is also very creative. Working with Sophie on shoots and campaigns always felt organised and seamless.
Vianney Leigh
Certified life & success coach
Nov 2019
Working with Sophie at Rodial Group was an absolute pleasure. She is a great design professional with extensive knowledge in her field. Working on projects with Sophie has always been an easy but at the same time very exciting experience that led to creating beautiful things. She has always inspired me and other people that she worked with.
Monika Szymanska
Quality assurance manager at Superdrug
Oct 2018
Since her arrival at Biglight, Sophie has revolutionised the design team and brought a new lease of life to our day-to-day work. She is always on-the-ball, incredibly organised and remains cool, calm and collected when things turn chaotic. Sophie makes a great leader and is the best manager I've worked with throughout my career so far.
Jay Flaxman
Digital designer at Valtech
Dec 2014
Deep understanding of Luxury brands, style of execution and outstanding taste are what set Sophie apart from the crowd. Not just a great design professional to work with, but also a patient team player and a mentor for other designers. A great asset to any Digital & E-Commerce team.
Saverio Bianchi
E-commerce growth acceleration advisor to VC's, brands & retailers
Dec 2012
Sophie is very hard working, and has an impecable eye for detail. Her commercial awareness, and knowledge of the brand is very strong, and generates some truly exceptional creative. She is great to work with, and is always striving to challenge herself, and the work she prodcues. She is a team player, and is as diplomatic as she is sincere.
Alexandra Swabe
Senior Consultant - Marketing Strategy & Digital Transformation
Feb 2012
Vianney Leigh
Certified life & success coach
Nov 2019
Working with Sophie at Rodial Group was an absolute pleasure. She is a great design professional with extensive knowledge in her field. Working on projects with Sophie has always been an easy but at the same time very exciting experience that led to creating beautiful things. She has always inspired me and other people that she worked with.
Monika Szymanska
Quality assurance manager at Superdrug
Oct 2018
Since her arrival at Biglight, Sophie has revolutionised the design team and brought a new lease of life to our day-to-day work. She is always on-the-ball, incredibly organised and remains cool, calm and collected when things turn chaotic. Sophie makes a great leader and is the best manager I've worked with throughout my career so far.
Jay Flaxman
Digital designer at Valtech
Dec 2014
Deep understanding of Luxury brands, style of execution and outstanding taste are what set Sophie apart from the crowd. Not just a great design professional to work with, but also a patient team player and a mentor for other designers. A great asset to any Digital & E-Commerce team.
Saverio Bianchi
E-commerce growth acceleration advisor to VC's, brands & retailers
Dec 2012
Sophie is very hard working, and has an impecable eye for detail. Her commercial awareness, and knowledge of the brand is very strong, and generates some truly exceptional creative. She is great to work with, and is always striving to challenge herself, and the work she prodcues. She is a team player, and is as diplomatic as she is sincere.
Alexandra Swabe
Senior Consultant - Marketing Strategy & Digital Transformation
Feb 2012